AI Visibility
How often and how well your brand appears across AI-generated answers in relevant buying and research prompts.
Why it matters: Presence alone is not enough. Teams need to know if the brand appears in the moments that shape demand.
Glossary
GEO and AI visibility glossary
Clear definitions for the language around AI visibility, GEO, brand perception, AI citations, and source quality.
Brand Perception
How AI systems describe, frame, and categorize your brand when they mention it.
Why it matters: A brand can appear in an answer but still lose if AI tells the wrong story or weakens differentiation.
GEO
Generative Engine Optimization: the practice of improving how AI systems retrieve and use your content in generated answers.
Why it matters: GEO explains one part of the optimization layer, but it should be connected to perception, source quality, and commercial outcomes.
AI Citations
Explicit source links or references used by AI systems when they generate an answer.
Why it matters: Citations are one of the strongest signals of trusted source selection and often align with higher-intent traffic.